CHASING FIREFLIES x HARAJUKU LOVERS
KAWAII FAIRY PRINCESS FROM CONCEPT TO EXECUTION
Played a pivotal role in creating the brand's DNA as well as maintaining a cohesive and fluid 360 brand voice/identity between Gwen Stefani to brand by providing seasonal creative, art, and trend direction, mood boards, color palettes, graphic and product design, prints, silhouettes and inspiration for for apparel, costume and party categories.
**This is an example of one collection that I worked on. I worked on the Fall 2015 - Fall 2016 collections. More collections can be viewed upon request.
Creative direction of Chasing Fireflies x Harajuku Lovers launch party and fashion show. Including food, beverage, decorations, fashion show casting, styling and run of show.