L.A.M.B. & GX BY GWEN STEFANI 2017 OPTICAL CAMPAIGN
Concept development and execution of in-store Optical marketing campaigns, which included; photographerrecommendations, set design, casting, glam and style direction, fit sessions, on-set direction, reviewing, editing and organizing images post-shoot, communicating retouching directions, and layout of all campaign materials. Photography: Yu Tsai, Hair: Danilo Dixon, Make-Up: Gregory Arlt, Styling: Rob & Mariel.