Creative consultant for a ten-day print and film shoot in Tokyo, Japan for Harajuku Mini for Target ad campaign. Including concept, casting, and styling.
Played a pivotal role in creating the brand's DNA as well as maintaining a cohesive and fluid 360 brand voice/identity between Gwen Stefani to brand and within each brand between product categories and licensees, by providing seasonal creative, art, and trend direction, mood boards, quarterly style guides, color palettes, graphic and product design, prints, silhouettes and inspiration for all product categories.
**This is an example of one collection that I worked on. I worked on all collections from Holiday 2011 - Spring 2014. More collections can be viewed upon request.
Concept development and execution of in-store Optical marketing campaigns, which included; photographerrecommendations, set design, casting, glam and style direction, fit sessions, on-set direction, reviewing, editing and organizing images post-shoot, communicating retouching directions, and layout of all campaign materials. Photography: Yu Tsai, Hair: Danilo Dixon, Make-Up: Gregory Arlt, Styling: Petra Flannery and Nails: Kim Truong.