I am a Creative and Immersive Experience Director who excels in the early stages of concept development, when ideas are instinctual and not yet fully defined.

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I specialize in translating intuition into clear visual and experiential language, guiding ideas from concept through execution to final experience.

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My approach combines editorial thinking with practical application, exploring how ideas transition from image to environment and story to space. I prioritize cohesion, restraint, and emotional clarity, creating systems and experiences that are intentional, human, and confident.

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My experience spans beauty, fashion, entertainment, and food, from global brand platforms to immersive sensory environments. In every project, I focus on atmosphere and narrative, considering how experiences are encountered, remembered, and felt over time.

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Collaboration is central to my process. Long-term creative partnerships, including my work with Gwen Stefani across fragrance, fashion, and entertainment, have deepened my understanding of trust, authorship, and continuity. These experiences taught me to maintain a clear vision across disciplines and scale while managing complexity.

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Recently, I have expanded into immersive and food-focused projects through Taste Poetic, where editorial sensibility becomes a tangible, shared experience. In all my work, I aim to create environments and brand systems that invite engagement and convey meaning beyond the surface.

  714-906-59
 

SELECTED COLLABORATIONS

• Galleria Edina • Odele Beauty • Gwen Stefani • Backstreet Boys • Target • Coty
• Interscope Records • Marion Parke • Mattel • Nickelodeon